The people behind Mortgages Simplified.
Alliance Lending Services has originated home loans across Utah since 2004 — for first-time buyers, self-employed owners, and everyone in between.
Who We Are
20+ Years, Every Cycle Strategic planning and market knowledge have guided Utah families through boom, bust, and every rate environment since 2004.
Mortgages Simplified Homeownership runs on an emotional engine. We handle the financial complexity so you stay focused on the home — not the paperwork.
Owner & Principal Manager Brian Arthur brings 20+ years across residential, commercial, and construction lending, built on honest guidance and real market data. He leads a full team of loan officers.
Where We Serve Sandy, Utah — serving buyers and homeowners across the entire state.
- First-time homebuyers
- Credit restoration
- Self-employed borrowers
- Construction & commercial loans
Why Choose Us
Every Option, One Roof Conventional, FHA, VA, USDA, Construction, Reverse, and low-down-payment programs — matched to you, not a one-size-fits-all pitch.
A Person, Not a Portal One named loan officer owns your file from pre-qualification through closing — never a call center.
Digital Tools, Real Support Mortgage calculators, a secure application, and the Loanzify app keep you connected at every step.
Partnership Plus Program Since 2020, partners have extended what we offer:
- MESA Moving & Storage
- TruClean home cleaning
- Action Locks re-key service
- Triad credit restoration
Licensed & Well-Reviewed NMLS #304510, an Equal Housing Lender, rated highly by clients on Google and Facebook.

Affiliations & Credentials
Memberships and programs that hold us to a higher standard — for you, not just for us.

Fair Housing Commitment
We provide equal access to credit regardless of race, religion, sex, or national origin.
National Ethics Standard
Members follow a national code of ethics and required ongoing education.
National Association of Mortgage BrokersUtah-Focused Standards
Utah's own association for ethical lending and borrower protection statewide.
Utah Association of Mortgage ProfessionalsTrusted Referral Network
The world's largest referral network, built on vetted local professionals.
Business Networking International
Rigorous Business Education
A competitive, tuition-free program helping small businesses scale the right way.
Goldman Sachs 10,000 Small Businesses AlumniSmall Business Advocacy
The leading voice for independent business owners nationwide and in Utah.
National Federation of Independent Business
Start with a conversation, not an application.
No forms, no obligation, no credit pull to ask a question. Tell us where you are and we will tell you, straight, what your options actually look like.
Would rather see everyone first? Meet the full Alliance Lending Services team.