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About Us

Learn what makes our process different.

Who We Are

  • 21 Years Strategic planning and market knowledge have guided Utah families through boom, bust, and every rate environment since 2004.

  • Owner & Principal Manager Brian Arthur brings 20+ years across residential, commercial, and construction lending, built on honest guidance and real market data. He leads a full team of loan officers.

  • Serving Serving buyers and homeowners across the entire state of Utah.

    • First-time homebuyers
    • Credit restoration
    • Self-employed borrowers
    • Construction & commercial loans
    • Mortgage refinancing
    • Divorce & equity separation
A view from a hillside over a Salt Lake Valley neighbourhood at golden hour: rooftops among mature trees in the foreground and the Wasatch mountains across the valley in warm haze

21 Years In Business

Why Choose Us

  • Every Option, One Roof Conventional, FHA, VA, USDA, Construction, Reverse, and low-down-payment programs — matched to you, not a one-size-fits-all pitch.

  • People and Process An experienced loan officer gives you one-on-one guidance from pre-qualification through closing.

  • Digital Tools, Real Support Mortgage calculators, a secure application, and the Loanzify app keep you connected at every step.

  • Mortgage Broker, Not a Lender We shop wholesale lenders; a bank sells only its own.

  • Speed to Close A prepared file and wholesale underwriting keep your closing on schedule.

  • Licensed & Well-Reviewed NMLS #304510, an Equal Housing Lender, rated highly by clients on Google and Facebook.

A row of navy and cream ring binders standing on a pale oak office shelf beside a small wooden model house and a potted plant

Meet Your Loan Officer

The people behind everything on this page. Read how each of them works, then start with whichever one you would rather talk to.

  • Brian Arthur

    President

    Owner of Alliance Lending Services, and the person who built its guidance-first approach.

    View Brian’s profile

  • Aaron Gibbons

    Loan Officer

    Licensed in Utah, and reachable on a direct mobile line as well as at the office.

    View Aaron’s profile

  • Ryan Robinson

    Loan Officer

    A loan officer with his own direct line, and the full range of programs to walk you through.

    View Ryan’s profile

Affiliations & Credentials

Memberships and programs that hold us to a higher standard — for you, not just for us.

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